Hailing from New Jersey, Tru Fam are twin brothers, by the name of Sha and Just I, championing their own brand of alternative hip hop. The pair of brothers manage to deliver strong lyricism reminiscent of Frank Ocean and electronic-hued, synth-heavy production reminiscent of Kid Cudi – impressive company to be considered with for the up-and-coming duo.
Their most recent single, “Super Paranoid,” perfectly captures Tru Fam’s delicate balance between emotional lyrics bolstered by strong production. The track opens with a curtain of shimmering, falsetto synths and subtle, pulsing bass line, before peeling back the curtain to tell a hip-hop ballad of broken hearts and the dangers of love.
Take one listen to the track, and you’ll see that the comparisons between Tru Fam and Kid Cudi and Frank Ocean aren’t far off. The New Jersey twins expertly channel their inspirations in their music without losing their identity, delivering a beautiful ballad of hip-hop with smooth electronic textures.
