There are a few record labels in music that have cemented their reputation as reputable imprints that only put out quality records – Interscope Geffen, future classics, Young Turks, and the newly formed, West Coast record label, Mind of a Genius.
Though Mind of a Genius is a boutique dance imprint, it has consistently pushed the envelope with its roster, only signing artists that bring a deeper level of creativity and dedication to their craft. The West Coast imprint made its debut in 2014 alongside their inaugural signing – ZHU – and quickly established themselves as an independent record label with a talent for tastemaking and a knack for picking the right talents.
THEY. is the third artist to be signed to Mind of a Genius, following the electronic luminary, ZHU, and R&B sensation, Gallant. The duo of Dante and Drew showcase an unique take on hip hop, as Dante’s strong production grabs elements from indie rock and dance in a way that few others can. With ringing endorsements by ZHU and Mind of a Genius, THEY. are primed for a breakout, and they’ve just dropped their debut EP, NU RELIGION.
On the lead single of the EP, “Motley Crue,” a layered, psychedelic-esque guitar melody provides an interesting, but unexpected, canvas for Drew to deliver his stand-out topline on “Motley Crue.” The arpeggiated guitars eventually make way for complex and evolving drum work that only serves to elevate the catchy verses of THEY.